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About Us

Pageantry & Wellness

Launching in May 2022, Still She Rose is a wellness program for leaders, women and teens in the pageant industry. Funded by the B4ACUSA Foundation, wellness program initiatives are open to all pageant community members. 

The ROSE is symbolic of the spirit that grows within each of us when proper care and attention is applied. 

Together, we can encourage wellness through self care, positive body image, renewed self esteem and affirmation of one's identity beyond pageantry. We aim to engage in a conversation of support, honesty, reflection and awareness, in order to promote wellness as the foundation of the pageant industry.

Because each of us can say, She Struggled; and Still She Rose.


In order to merge the experience of pageantry and the education and training of the mental health profession, we chose Laura Cliff, MHC, MA to create the Still She Rose wellness program. 


Laura has competed in pageants including placing Top 10 at International Ms. 2019. She knows firsthand the highs and lows that come with the pageant industry. Together with other leaders in the pageant industry, Laura has applied her education and training in mental health and counseling to develop a unique program as a service to professionals, titleholders and contestants. 

Laura uses a holistic and egalitarian approach to create safe spaces for her clients. She is passionate about educating her clients and community on mental health topics, explaining how trauma and deep core wounds impact our daily lives, eating disorders and suicide prevention, and skills to assist with Attention-Deficit/Hyperactivity Disorder (ADHD). She believes her role as a therapist is to be the mirror for her clients, reflecting their challenges back in order to help them navigate forward with non-judgment, empathy, compassion, and a lot of humor.


Laura is a graduate of Salve Regina University with a Master of Arts in Holistic Clinical Mental health counseling. Outside of her work as a clinician, she is passionate about creating progressive change through legislative advocacy. She’s a voting member of the Rhode Island Democratic Women’s Caucus and was selected to be part of the New Leader’s Council 2022 cohort, a fellowship awarded to leaders in Rhode Island eager to make progressive change her goal is to use these newly acquired skills and create an impact in how Rhode Island approaches mental health.


The B4ACUSA Foundation is a nonprofit organization uniting women in community activism. The Still She Rose wellness program launches in May 2022. B4ACUSA is a 501(C)3 tax-exempt nonprofit organization registered in the state of Virginia. 

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